"It was in 1837 that Gaétan Picon created the famous recipe known as PICON. Orange peels, gentian, cinchona and a lot of know-how give Picon its unique and thirst-quenching taste.
  
In 1870, back in France, he quickly spread this new drink, which soon became the famous Amer Picon.
  
Today, Picon Bière is innovating, by offering a new recipe based on natural lemon peels while remaining faithful to the original with its much-appreciated unique taste."